TKTOK videos should be longer . Last year, you already announced in the form of US Product Manager Drew Kirchoff to increase the maximum video length of the most successful website 2021 from one to three minutes. In addition, ten-minute videos should be tried in a small group of beta testers. And that, though, especially many competitors companies try to copy TiKtok's short, succinct system.
The platform is known worldwide for its very short videos. Straight Facebook or Meta tries to avoid the current shrinkage of users with the controversy metaverse and the Tiktok equivalent Reels . Also YouTube and Snapchat have already called their own short video systems into the video, including in response to the popularity of the Tiktok platform. This could despite the boomerang for Tiktok but all marketing plans. For a large part of the mostly very young user society of the platform finds the longer videos awful.
One minute - more is too stressful for TKTOK users
According to internal analyzes including surveys, which were presented by the Website Wired, longer videos would not fit the target group Tiktoks at all. Fast 50 percent of the respondents said, videos that are longer than a minute are as stressful . In addition, one third of the users and user videos looks online at double speed. Ten-minute videos blade in contrast like a marathon evening of the master of the Lord-Rings films.
The attempt to raise the video length on Tiktok, so by no means a desire of userbase. And he leads the concept of the platform ad absurdum. However, it could be economically considered to be lucrative to screw up the average video length. The reason? More effective placement of advertising.
How does Tktok want to earn more money?
Among other things, the goal is a higher average watch time. According to Karyn Spencer, an industrial expert with work experience at the now Dead Platform Vine, that could increase traditional advertising companies in the boat. In addition, Product Placements could become more attractive according to the Tiktok analyst Meg Jing Zeng. In addition, the attempt could come to raise the low average age of the user base and thus expand the target group.
Whether the plan goes up, the userbase goes to the negative feedback, despite this step, will show. Even now, Tiktok launched more than four billion dollars last year. Even without longer videos, the social media group should therefore not run in danger of gnawing at the hunger towel.
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