Item Red, elegant as (ITEM)RED or (PRODUCT)RED, is a certified brand by the firm Red, stylized as (RED), that looks for to involve the exclusive sector in elevating awareness as well as funds to help get rid of HIV/AIDS in 8 African nations, particularly Eswatini (previously Swaziland), Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania, and also Zambia. It is accredited to partner companies including Apple Inc., Nike, American Express (UK), The Coca-Cola Firm, Starbucks, Converse, Electronic Arts, Primark, Head, Buckaroo, Penguin Standards (UK & International), Void, Armani, Hallmark (United States), SAP, Beats Electronic Devices, and also Supercell. The idea was established in 2006 by U2 frontman as well as activist Bono, with each other with Bobby Shriver of the One Campaign and DATA. The Global Fund to eliminate AIDS, Tuberculosis and also Malaria is the recipient of Product Red s cash. As part of a brand-new business model, each partner business develops an item with the It...